A brewery in a former monastery in eastern Germany she released the first beer in the world to help stop aging. The so-called Anti-Aging-Bier greatly improves the physical and mental health, and helps prevent cancer.
The company also produces a beer called Badebier bath, which has been welcomed by hotels and resorts, which is offered as a treatment for men. With both specialties, the company serves niche markets internationally.
To prevent tampering copies and in 1516 was introduced called Purity Law, which requires brewers to use only water, barley and hops in the production of fermented. The guideline on nutrition world's oldest still relevant, but it has not been an obstacle to develop a variety of German beer as big as the types of vessels in which it may be served.
There are more than 5000 different types of beer that offer both large multinational and small breweries located in quaint little towns that supply the local population with an alcoholic beverage in bottles packaged crab closure.
One of those places is idyllic Neuzelle , oasis of about two thousand people in southeastern Brandenburg, near the border with Poland. 700 years ago there was built a Cistercian monastery, the largest Baroque monument northeastern Germany, restored a decade ago and reopened to the public.
Monks no longer there, but cultivate monastic legacy has become the creed of Stefan Fritsche, who heads what is now a family business. Klosterbrauerei Neuzelle launched the world's first beer that assures help stop aging.
Studies of two research institutes, Potsdam and Fremtec IGV GmbH, support the liquid is an antioxidant 10 times more powerful than any other fermented.
Anti-Aging-Bier, made with spirulina, flavonoids and natural brine from Bad Saarow, spa famous for its healing waters, strengthens the immune system, reduces the risk of cancer and cardiovascular disease.
Contains a plant flavonoid similar to human estrogen, which reduces allergic symptoms and those caused by arthritis. "It has more flavor and is more aromatic than traditional beers," Fritsche said in conversation with La Jornada.
The monasteries have a long brewing tradition, and reflects the rugged Neuzelle German history. Monks was expropriated, nationalized and again confiscated during the Soviet occupation. He was devoured by fire and then rebuilt.
The company, which has 36 employees, boasts of being the only one in the region that still produced according to the old tradition of master brewers of Bohemia, Saxony and Prussia.
Since reunification in 1990 have been difficult years. "There was an invasion of Western products, and the East German marks were discredited. Disappeared Most" said Fritsche.
The traditional Schwarz-Abt (Black Abbot), dark beer with a long tradition in the region, had to be defended in court, since, because it contains a pinch of sugar, has been about to lose the name of beer, according to the purity law.
Many hotels and resorts offer packages inspired by the monastic secrets. Monks Among Us is one that provides a hotel in the town of Bad Saarow, which promises total relaxation baths in tubs copper beer, accompanied by aromatic oil massages and beer mugs antioxidant.
Badebier, another specialty inspired by the abbots of Neuzelle, was made to bathe in it. Although it can be drunk, was designed to tone and strengthen the body blood circulation.
Beer as elixir of youth is widespread in many hotels promise their customers a new sense of freshness and agility.
The drink is offered up to 50 liter kegs. Anti-Aging-Bier and export successes Badebier are sold to pharmacies.
The main market is Russia, but also exported to Belgium, Denmark, Luxembourg and sporadically to remote destinations such as China and Korea. The great illusion of Fritsche is to find an importer in Mexico.
The young entrepreneur is convinced that a new market installed is not difficult. "The products we offer are not anywhere, everyone wants to try them, and we have reached the men's market," he said.
Klosterbrauerei Neuzelle has focused on innovative niche products. Currently produces 14 varieties and a total of 35 000 hectoliters per year. The brewery had a turnover of EUR 4 million in 2005.
Among the new features is the Marathonbier, pilsner variety enriched with vitamins, with an alcohol content of 4.8 percent. Cherry beer also is new; contains natural juice is added to the fermentation process.
Numerous varieties are no longer subject to the law of purity and are required to state in its label, but respond to the consumption trend that seeks innovation.