BARRICAS / BARRILES DE ROBLE / BARRICAS DE MADERA
EXTRA VIRGIN OLIVE OIL
The idle retired a few weeks ago against the Celler Cecilio assured, closed, their owners were "Holiday India" was wrong. Neither were in India, or on vacation. They went to China on a business trip. This winery Gratallops (Priorat) is one that has begun to export wine to the Asian giant. The Denominació Qualificada d'Origin Priorat, the only DOQ of Spain with La Rioja, will close this year with nearly 14,000 bottles exported to China. It's a tiny portion near the million and a half of sales in the domestic market and 245,000 in the U.S., one of the 22 countries to which it exports. But this is the first pike in Asia and a sign of good health wine appellation of origin so small in hectares not reach 2,000. Despite the crisis, the DOQ Priorat grows. Since 2007 there are more wineries. We are 92 and up although exports U.S. market itself suffered from the recession. Conclusion, the wineries are diversifying markets and landing in other countries such as Brazil and Australia. In this context, says the president of the Council of the DOQ, Toni Alcover: "China appears as a fledgling market but with a clear upward trend and consolidation." Exports to the country in 2005 tore a token figure reached 3,000 bottles in 2008 and since then have skyrocketed to 14,000 today.
Fresh from Guanzhou and Hong Kong - "cities are discovering wine" - the owner of the winery Cecilio, August Vicent, explains that participated in two fairs in the hand of a company dedicated to export. "Consumers of our wine are people with great purchasing power, the emerging new class. Different qualities Matter then provide very specific audience segments: from sports clubs and banking executives, to Michelin-starred restaurants and specialty shops," says . Celler Cecilio now only 1,500 bottles sold to China, but Vincent highlights the country's possibilities.
The 30% of production is exported to China from the Priorat DOQ Priorat is Torres, the Torres family winery, originally from Penedès, has directed The Lloar and Mireia Torres, of the fifth generation. Bodegas Torres takes some time in China, since 1997, where it hopes to finish this year with 37 stores own branded Everwines. Another 3,000 bottles of traveling to China out of the winery in Priorat, the cooperative grouping in Gratallops production of 125 small growers of this village, La Vilella Alta, La Vilella Baixa and Lloar. His manager, Joaquim Sabate, explains that sell to China in two ways: through a company that has specialized in the export of gourmet products, and directly with the dealer who contacted in the latest edition of Espai Priorat, the fair which is held every year in May in Falset. It has taken that far, but as they say in the Priorat: "Here coast molt fer vi".