After a first experience in the business sector with four friends, set out to work for themselves. He debuted with a sign that gathered all tags of the Denomination of Origin Rias Baixas. It was decided that a successful crop exported to other payments. He repeated the initiative marks Penedes and Cava.
Your stay in Catalonia was a good kind of business mentality: "In Galicia, when I proposed the idea of the poster asked me who else would appear, the Catalans, what benefits would report them." In these wineries also known wine labels designed by Toulouse Lautrec: "I was impressed the combination of painting and design." With this experience in the bag, returned to Galicia and set up his studio with Kike Lopez, a former classmate.
In the U.S. want to see what's inside, and ask colorless glass
Were in place at the time key and key. Its release coincided with the proliferation of new brands of Albariño. But the doors were opened wide by the hand of one of the oldest wine-dynasties of Spain: the Chivite. "Julian Chivite met by chance and asked me to redesign all its brands," says Marta.
From there, the production Cambados study has not only grown. They're flying over the crisis with an increase in their orders. The 50% of its clients are foreign wine importers, distributors and the British Direct Wines. Many of them buy wine in Spain and sold in their countries with their own brand. "So looking for a Spanish design studio: to create your image and give the identity of origin," says Marta.
The Albariño Paco and Lola has been awarded at Los Angeles International Wine and Spirits Competition. It was to sell the product in China associating a Spanish wine, and so I wore polka dots, like a tail coat Andalusian. France, Germany, Switzerland, Netherlands, United States, Russia, Italy and Chile look in their warehouses Galician label. Among others, have designed the image of Germany's best-selling Rioja, Real Guide. And have faced unique challenges: "I once had a client to a winemaker who was color blind, and that we all work complicated with colors."
They design the label, back label, capsule and box. "The set is very important," says Kike. "We would like to also intervene in the design of the bottle, but the characteristics of the glass manufacturing process customization difficult," says Marta. They know the preferences of buyers: "Americans like to see what's inside the bottles, so they have to be transparent, to Europe, darker". Studying the font, size, ink and even paper: "For whites, the paper will be subjected to low temperatures and moisture must endure."
In terms of design, nothing is left to chance. "We know who want to sell their wines our customers, because each wine has its audience and that determines its label." They have also said they can turn around this process and know the person who chooses the wine. "To sell in supermarkets, the label should be noted, to sell at a wine has to attract the experts." Moreover, as in the fashion world, trends are changing. "Right now the design is returning to classic patterns. It's cyclical, "they explain.
In addition to wines, they are also addressing labels for wineries liqueurs, spirits and liquor and coffee, and have taken his first steps with oils and preserves. Now raise your grades up and brought to market challenge distillates. I order a gin Galician design. Meanwhile, continue to design with and without steady success intoxicates them.
WINE BARREL / WINE BARRELS / OAK BARREL / OAK BARRELS
BARRICAS / BARRILES DE ROBLE / BARRICAS DE MADERA
EXTRA VIRGIN OLIVE OIL