The seven wines made this wine company L'Alcoià Comtat all come from microviñas: small terraces (some new, some restored) Wall, Gaianes Beniarrés or where they grow the same grape varieties for centuries. The land belongs to architects, lawyers, electricians, butchers, teachers, housewives and the odd farmer. In total, 28 microviñedos up the project and each winery maintains an agreement with the different remuneration.
The project is composed of a total of 28 small vineyard owners
"What our label credited" Cascant explains, "is that the producer has been paid fairly." To play them you have to be able to note also "we work with respect to Mother Earth and indigenous varieties, that there is an intention to be part of the environment and generate a social activity linked to the field and, finally, that the promotion of product is made by our culture. "
With this philosophy, the Muntanya Celler has made it into a very good start in the U.S. market and Germany, where some of their wines, and the Celler-Negre or Lliure Muntanya Albir can be tasted in restaurants and purchased in gourmet shops.
"Of course the ethical concept brings benefits," notes Cascant, remembering that neither he nor his friend Toni Boronat, intended to do any business when they started their adventure, with various strains and a barrel. The wine they came out better than expected and not have to buy land and resources, proposed to his neighbors as one plant to plant grape tomatoes, "to recover from all the landscape, making quality wine and join a recreational activity."
"We parks and spend a lot of money to safeguard our landscape, our Mediterranean ecosystem, without success. But our field is saved smallholder and only if the man works, and thus the landscape and ecosystem, and for free, "he concludes.