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The good faith with which Cecilia Gimenez restored eccehomo controversial Mercy Shrine in Borja (Zaragoza) has been bottled. Bodegas Aragonesas just released to market wines Ecce Homo, which include on the label a recreation of the very famous and disfigurement Borja's painting (a cool without excessive late nineteenth neighboring artistic value in an unfortunate blotted intentioned intervention). Ecce Homo line wines of Bodegas Aragonesas.
The winery was planning to market a wine social purposes for several years, says Enrique Chueca, director of the winery, which belongs to the appellation of origin Campo de Borja. So last summer when the controversy broke Borja decided it was the perfect time or reason (the company says that sales of wine are obtained will go to charity). Acted quickly. The first step was to register the mark Ecce Homo in the Patent Office, and then, under this label now world famous , began to label two wines: Garnacha 2011, a young wine created for the occasion, and Selection Garnacha Viñas Viejas 2009, a red with 12 months in French oak barrels and was bottled and it was expected that was exported to the United States.
Regarding ecchehomo illustrating the bottle label, the winery was more cautious. The original idea was to include the controversial work of Cecilia Gimenez, but finally chose to make its own interpretation of the fresco, "because of the confusion that exists regarding the copyright of the painting," says the director. Chueca concerns the dispute between the family of the octogenarian artist and makers of the sanctuary, who started charging one euro entrance to the temple because of the buzz created by the work. Now, the author claims his share. "We got in touch with Cecilia environment, but did not get any response," adds Chueca, so while the matter is clarified (not renounce incorporate the blur in the future) created his own winery eccehomo order not to delay the Out of wines. The end result, he says, "is not based on the restoration, the only goal is to be different from Cecilia and depart from the mockery that has been seen in other recreations . "And although it does not hide the use eccehomo advertising Reef says: "For us this is a serious project."
The first batch goes on sale reaches the 75,000 bottles between the two wines. There are reasons to expect a warm welcome, as Chueca: "They are made with all seriousness and delivery Aragonesas Wineries, wine is not inflated. It's hard to find wines of this quality at this price. " 3.95 euros and 9.90 Young red the selection Garnacha 2009