BARRICAS / BARRILES DE ROBLE / BARRICAS DE MADERA
EXTRA VIRGIN OLIVE OIL
The bet is risky, because prejudice exists: The wine must be bottled, if cartoning, is evil and stubborn. However, milk or juice drinking children are usually served in tetra-brik. And why not a light wine, young and quality? Why not look for new ways to market the wine, to lower its price and popularize? The brutal economic crisis and decreased their intake (in a decade has gone from consuming 50 liters per person per year to 10 liters) advise planted new challenges. The winemaker Pablo Calatayud has. Just marketing a young wine in tetra-brik "Everyday" which shares the seal Celler de Roure with wines like Les Maduresa or Alcusses, but at a suggested retail price of four euros (five, if purchased in bottle) . This is a wine "very Grenache, Mourvèdre and quite a lot of character, at a price more in line with the times and suitable for those occasions in which the wine can not or should not be so special," says Calatayud, who has vineyards in Terres dels Aforins calls within the PDO Valencia. To display this week in Valencia its new product, surrounded himself with some friends, family and colleagues. Called Setze Gallets and sold in a box containing four tetra-brik packaging designed by Daniel Nebot (National Design Award).
"As Dani says, the box is like wine Garrafeta lifetime, but the century", says the shopkeeper smiling. "The board is like any other container that can serve well for a quality product. In Spain there is no experience with the wine itself but elsewhere, "said Nebot, facing one of their boxes, fusing minimalism and povera, which are topped by a loop of esparto.
"The box is like a 'Garrafeta'
but the century "
"There is a special wine for Friday or Saturday for dinner, it's for every day. A well made wine that can last 15 days without alterations open or maturities. We have to lower the quality, not so expensive to make wine, make wine more natural, greener and cheaper, you do not have to be bad. One day to enjoy as well, "says Josep Lluís Pérez, renowned winemaker Valencian wines like Clos Martinet Priorat.
"If we can get the cartons come to be seen a little better we are helping to break down barriers, we are giving consumers and producers by providing more options wine consumption," adds Calatayud. Your claim is Gallets Setze carton and decent table wine.