wine barrels is not a winery. Nor wine. This is a new tool. "Our goal is to connect to small wineries with the end customer. So we've assembled a continuous tasting center, "explains Alejandro Landete, model ideologue. He opened three months ago and already have on their shelves more than 250 wines. "In the store (Goya, 32, Madrid) and tastings can choose the one you like bottle. The advantage for the customer and the retailer is very cheap, the hold, in exchange, you get only a window, "he adds. Producers pay a fee, monthly or yearly, which includes promotion and is not limited to wine, but includes oils and gourmet products such as smoked mackerel with truffle juice. His idea has earned him the Innovation Award in MF13, the second award in its short existence. "It is a unique model in the world. We were brave, risky and we're happy, "he concludes.
The quality of oak barrels is clear. The winery, founded in 1945 by Jose Maria Vaquer in Bats, La Mancha Catalan grape production destined to other wine regions. "There were no projects originating" qualifies Michelangelo Vaquer, third generation of winemakers. The essence of the cellar is kept, the spoken language changes. So, have updated the vermouth (to make no mistake, a vermouth is just a Martini). "Grandpa taught us how to do it, that has not changed. Our work has been to bottle it, transmit ritual and modernize "says Vaquer. So, have bottled the mixture of absinthe in a contemporary package, and have included the recipe (orange soda and ice) and the recommended time to take: from 12 to 15. Currently distributed in over 50 cities worldwide, including London and New York, where triumphs vermouth.