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More than 244 million bottles of cava is what took the world by 2010. This is the largest number ever to come out of the cellars and a number 11% higher than last year. Spain consumes most of those bottles of bubbly (95.6 million). However, the rest of Europeans also like bubbles. The 60% of champagne is sold abroad. The industry turnover 1,030 million in 2010, up from 929 million a year earlier. In Germany last year consumed 41 million bottles (17% more than in 2009). In the UK, more than 32 million and Belgium about 21 million (an increase of 34% reported). Although these countries win by a landslide, the Cava Regulatory Board, which tracks global sales figures, you are filled with pride spatially two wins: sales in the United States, where the Catalan sparkling eminently grew 18% to 17.5 million bottles, and the number of sales in France, land of champagne. "Consumers are great connoisseurs of French sparkling wine. That is our sixth market and to continue to grow so strongly [increased 15% export to the country Gallo] is like putting a pike in Flanders," reasoned yesterday Regulatory Council President , Gustau Guillamet Garcia. The president insisted qualify export figures in "record" and said "the cava was once again the sparkling wine produced by the traditional method most sold abroad in the world".
The most well-known champagne bottles are produced (in 2009, latest figures available, out of 293 million French wineries this product), but exported only about 38% of production, compared to 60% of cava. In the past 10 years, sales in the international market have gone from 103 to 149 million bottles.
Although the big players in the market are two very popular Catalan wineries (Freixenet and Codorniu), the bottles are gaining market nameless. The white label soared last year, in a crisis, 20%. This exercise continued to gain share, but progress has been lower than 3%. So Guillamet Garcia explained, the market share of bottles of store brands reached 31.2%. The average price of the bottle is for sale in Spain of 4.59 euros and abroad, of 3.96 euros.
A presentation of the annual data of cava attended the Secretary of State for Rural Water, Josep Puxeu, and the head of the Department of Agriculture. Guillamet Garcia announced that he had "taken advantage" to bring them the concerns of the sector, who declined to reveal "not divert attention from what's important: the record sales."