Through the Internet, the owners keep their customers aware about travel, wine tasting, food pairing and harmony courses
The last two stages, during which the number of customers has grown substantially, have been instrumental in its momentum. From being a place where neighbors came mainly in the area, it became a stop on the capital and to be recognized in the rest of Spain. His clientele unites individuals and restaurateurs who, since 2000, can join a club Customers who boasts over 19,000 members. Among the most frequent, the owners stand to the Spanish ambassadors. "Spanish wines are often carried their cities," says the heiress Mayte.
Santa Cecilia sounds harder outside Madrid after starting the online sale, which led to a foray into the digital world that has not stopped: have profiles on Facebook and Twitter, and mobile applications. In them, the owners keep their customers abreast on organized trips to wineries and wine tasting, food pairing and harmony courses.
With two stores in the capital, Santa Cecilia is ready to explore other countries
Among the more than 5,000 references that sells today's offer includes wine and liquor cellar over 20 countries. Ribera, Rioja Rueda or remain the most popular denominations of origin, although the client requests have diversified in recent years. "Now the public is more open and likes to try and discover things," says Peter. The price range is very wide: you can buy wine from the typical battle of one euro to a 1989 Chateau Petrus French brand whose label 5191 euros.
In the seventies, with the launch of the self, Pedro Santa Cecilia also opted for a bigger change-no-quarter, and to present the wine in a way that is widespread today, though I was very original. "I thought the wine had to lie and should be labeled," says his daughter while Mayte adds that "he designed the cabinet to put the bottles and at first even saw people taking steps to copy". It was also the first place to have a venenciador Madrid, a professional who is responsible for serving wine by a glass at the end of a long ridge whose tradition was born in Jerez de la Frontera. With two stores in Madrid, Santa Cecilia is ready to explore other countries. "Crossing the Pyrenees, slowly but surely, is our purpose," said Peter proudly.